Purple is Trending: Essential Bodywear’s Plum Perfect Collection

Purple is Trending: Essential Bodywear’s Plum Perfect Collection

Just look around and you will see that the color purple in all shade variations is everywhere this year. Purple is a powerful combination of red’s energy and blue’s serenity and is often known symbolically as the color of wealth, wisdom, spirituality, and royalty. No wonder we love purple.

Powerful and bold shades of purple can be spotted trending across interior design, fashion, accessories, and the beauty industry – however, as a classic color, purple stands the test of time regardless of the year or season and always looks fresh and never outdated.

In 2023, Essential Bodywear launched our purple color collection - the Plum Perfect Collection, which features a rich, gorgeous, velvety shade of purple that sits comfortably on the spectrum of Pantone’s purply blue 2022 Color of the Year, Very Peri, and their fearless red-purple 2023 Color of the Year, Viva Magenta. Its rich beauty and timeless appeal make it the (plum) perfect color choice for Essential Bodywear’s latest color collection.

When choosing this color, the Essential Bodywear merchandising team was not only responding to trends, but also to the ongoing love and appreciation of all things purple. The obsession with purple has been building over the past few years in the fashion industry and it only seemed fitting to bring it into our lingerie offerings where it makes a bold statement among our recent color collections of Navy Peony, Deep Sea, and Heaven.

The Plum Perfect Collection consists of a dozen fresh and dazzling items including a variety of bras, panties, and a lovely chemise that will royally enhance your personal lingerie collection. Feel free to browse.

View the Plum Perfect Collection

This collection showcases a selection of six bra styles including our top selling Abbie Bra and newest bra style, Devaney Bra, with its strappy sheer back design that even looks good (and sexy) peeking from a low back top or dress. With a range of fabrications, features, and benefits, there truly is a bra for everyone in this collection.

Abbie Everyday T-shirt Bra – our top selling bra style!

Devaney Strappy Sheer Back T-Shirt Bra (New style!)

Peyton Lace Push-Up Convertible Bra

Vivienne Full Lace Cup Bra

Gabby Lace Convertible Wireless Bralette

Madison Everyday Wireless Bralette


Plum Perfect Panties:

Who doesn’t love new undies? This is the (plum) perfect opportunity to upgrade your lingerie drawer with some new panties. Whether you prefer briefs, bikinis, thongs or our new Kiki Lace Hi-Cut Hipster Brief Panty, this collection offers up some amazing choices in this beautiful new color.

Kiki Lace Hi-Cut Hipster Brief Panty (New style!)

Kiki Lace Hipster Panty

Kiki Lace Thong Panty

Marilyn Smoothing Brief Panty

Ruby Sheer Lace Panty


Plum Perfect Chemise:

EBW’s Charlee Chemise is the beautiful finishing touch to this collection. This flattering A-line chemise was designed using ultra-soft fabric with smooth stretch floral lace that is available in regular and full-bust sizing. While this style is available in other colors, Plum Perfect is our new favorite.


We hope you fall as much in love with this rich new Plum Perfect Collection as the team at EBW has. There is no doubt that all shades of purple are trendy this year and beyond – experience it now with this new color collection and discover why you love purple too.

View our Plum Perfect Collection


Reading next

Building Your Essential Bra Collection
Building Your Essential Bra Collection

Leave a comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.