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Meet Carrie, Founder & CEO

I get asked often why I started a bra company. As a freshman, like so many others, I felt crushed by the weight of expectations to be the perfect definition of a female. By the time I was in my 20’s I didn’t like what I saw reflecting back at me. I only saw all the ways I didn’t measure up to the media’s idea of what it meant to be a woman.

One day I visited my best friend who was a bra fitter. She fit me, and for the first time I felt the power of a well-fit bra! This experience is ultimatley why in 2003 I started Essential Bodywear.

I wasn’t prepared for the effect that fitting women would have on me. For the first time in my life I got to see dozens of different body types and few of them looked like what I had grown up believing other women bodies looked like. I began to see the beauty in each of these women, and ultimately even myself. Nearly all of them picked themselves apart as we stood together and I fit them. Grandmothers, mothers, young women, old women, slim, curvy even breast cancer survivors all speaking these negative thoughts out loud - apologizing for how they looked. Heart. Breaking. But I also knew I was guilty of this behaviour myself.

It was time for a change

Today our Fit Stylists are as diverse as our customers and we take pride in that! Everyday we're helping women find the right fit. I knew we needed to honor these women and use our platform to take a more prominent position in the fight for inclusion, representation and body positivity–we needed to walk the walk.

We’ve made a commitment to include women in our marketing that more accurately reflected who we serve. Every day, amazing women just like you and our Fit Stylists. We stopped searching for media-defined ‘ideal’ bodies and started searching for change-makers. Brave woman applied to model our bras and underwear, be photographed and help us in our mission. The energy at our photo shoots is now powerful, inspiring and life-changing! And maybe most importantly, no photoshopping! We won't manipulate anyone’s body in our photo editing. No scar removal, no thinning or plumping, no wrinkles or stretch marks will be erased here.

This has even inspired me to get in on the fun too! I’ve joined in lingerie photoshoots with our Fit Stylists, and don’t hide in my bathing suit anymore.

Since I was a little girl I knew I wanted to help women, I just never could have never guessed that it would have started with their breasts, but turns out that was the best place!

After sixteen years, I know this to be true: a well-fitted bra helps a woman stand taller and that helps a woman lead with her heart–we could all use more of that! EBW isn't just about a great product. We’re building a community of women all across the country that help other women feel good.

A bit more fun...


Confident women- The potential for any woman that is confident – it is by the far most amazing tool we have! When we have it, we are unstoppable.


Mexican! Diablo Shrimp
Tacos and margaritas.

For anyone thinking about joining EBW:

Start strong and focus during your first 40 days. Discover what you are capable of and maybe find what you’re looking for.

Best part of my job:

Watching a woman discover her worth, her beauty, begin to dream and set her world on fire! We are so lucky and get watch it happen daily and I feel like I have a front row seat – there is nothing better than that.

AlWAys in my purse:

A measuring tape! I often get asked to do a fitting.

Saturday morning I’m:

Swimming laps at my local gym. It’s my version form of meditation and personal wellness.

Dinner with anyone:

Ellen DeGeneres (No problem if Amy Schumer joined us). She has overcome so much and risen with so much integrity. She has helped thousands of people with all her great work. She makes people dance! (A dance off would be a must.) She is awesome, I love her.


I love our entire Luxe Collection, specifically our Luxe Abbie Bra!


“The most alluring thing a woman can have is confidence.” - Beyonce